Friday, July 11, 2003
 5 Million Free Slurpees At 7-Eleven�
No. 1 Convenience Retailer To Serve Free Slurpee� Drinks, Beverages, Snacks on 7-11 Day
Dallas, TX, July 7, 2003 - Friday is July 11, but at 7-Eleven, Inc. (NYSE: SE), it�s better known as 7-11 Day, and the day the world�s No. 1 convenience retailer celebrates its birthday. This year is no different. To celebrate its 76th birthday in 2003, participating 7-Eleven� stores across America plan to serve more than 5 million free Slurpee� drinks and samples of several tasty new products while supplies last this Friday. An extra big bash is planned at a north side Chicago store, where the company will celebrate the milestone of opening 25,000 stores.
On Friday, each participating 7-Eleven store will offer 1,000 customers a free 7.11-oz. Slurpee drink of their choice. The new featured Slurpee flavor this month is Mountain Dew Live Wire. Participating stores also will be sampling Big Eats Bakery� Dreammm� Donuts, new beef enchilada-flavored 7-Eleven Go-Go Taquitos�, Chipper Snacks, Briar�s Premium Root Beer and DefCon3 Energy Drinks.
�For 76 years, our customers have made us the world�s favorite neighborhood retailer,� said Jim Keyes, 7-Eleven, Inc. president and CEO. �7-Eleven stores plan to celebrate this anniversary with a special thank-you to our more than 6 million customers that shop our stores each day.�
Convenience retailing began simply enough in 1927 when a Southland Ice Company employee started selling milk, eggs and bread from his ice dock in Oak Cliff, a suburb of Dallas. Since that inauspicious start, �convenience� has become a big business. The small ice company has grown into a major international retailing chain with 5,800 7-Eleven stores in the United States and Canada, and more than 25,000 stores worldwide.
�7-Eleven was the first to introduce the concept of convenience shopping to the public and has grown to be the largest convenience store retailer in the world,� said Keyes. �We look to maintain our leadership position as consumers� store of choice by meeting and exceeding the changing needs of our customers� lifestyles.�
Not only did 7-Eleven create convenience retailing, the company also has set the convenience store standard with numerous firsts since 1927. 7-Eleven was the first convenience store to: advertise on television, operate 24 hours a day, sell gasoline, offer fresh-brewed coffee to-go, self-serve fountain drinks and giant drink cups, and sell pre-paid phone cards.
The company�s branded proprietary products like Big Gulp� fountain drinks, Big Bite� hot dogs, Big Eats Deli� sandwiches and Slurpee� frozen carbonated beverages, also unique in the marketplace, have become part of popular American culture.
�Customers have high expectations of us,� Keyes said. �When they shop at 7-Eleven, they want to find what they need easily, pay a fair price, and get in and out quickly. That�s our challenge, day in and day out � to provide exceptional convenience, product assortment, quality, value and service. A lot of things at 7-Eleven have changed over the years, but our commitment to keep that promise never has.�
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