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   Sunday, February 22, 2009  
defamer being folded into gawker

Like a waffling yard sale lady who, push come to shove, simply couldn't part with her prized collection of People "Sexiest Man Alives," Nick Denton has succumbed to a crippling case of seller's remorse.

As a result, Defamer is being absorbed into the company's power-crazed flagship title. Defamer posts will now appear under, while simultaneously feeding into the Gawker homepage.

Gawker's managing editor Gabriel Snyder, a former West Coaster who covered Hollywood for Variety and W, will oversee the transition. As for your trusty Defamer team, we've opted to explore new horizons. Stv, Kyle, the McCluskey Twins, and myself will be here through the remainder of the week. Watch this space for exciting announcements on what's to come.

Questions? Observations? Muffled sobs? Leave them in the comments. Media inquiries: Ask Mr. Denton directly. (Read his take here.) Gawker is hiring someone to cover Hollywood gossip. Applications, and all other matters, to Gabriel.
there are some bloggers you simply cannot replace.

this appears to be evidence that mark lisanti, with all due respect to the others, was everything.

still, it baffles me how a site generating 1 million unique visitors a month can't be profitable.

Previously on busblog...